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Email Marketing

Email flows that run quietly in the background.

Klaviyo and Brevo strategy, automation, welcome flows, abandoned cart and retention campaigns that keep working after the initial sale.

The problem

Most stores have a welcome email and an abandoned cart flow set up once, years ago, and never revisited, leaving significant revenue on the table from existing customers.

Our approach

We build and maintain a full lifecycle of flows, not just launch them, so email keeps performing as your catalog and audience change.

  • Full lifecycle flow setup: welcome, abandoned cart, post-purchase, win-back
  • List segmentation based on real purchase behavior, not just sign-up date
  • Campaign strategy for launches, promotions and seasonal moments
  • Ongoing testing and refinement, not a set-and-forget setup

What's included

Flow setup

Welcome series, abandoned cart, browse abandonment and post-purchase.

Retention campaigns

Win-back and loyalty flows for lapsed customers.

List segmentation

Grouping based on real behavior and purchase history.

Campaign strategy

Planning for launches, promotions and seasonal sends.

Klaviyo / Brevo setup

Platform configuration, integrations and deliverability checks.

Ongoing optimization

Testing subject lines, timing and content over time.

How we work

01

Audit

Review existing flows, list health and past campaign performance.

02

Build

Set up or rebuild core lifecycle flows around your actual customer journey.

03

Segment

Group your list so messages are relevant, not generic.

04

Refine

Ongoing testing based on open, click and revenue data.

Why Ecomvantage

01
Full lifecycle, not just one flow
02
Segmentation based on real behavior
03
Deliverability checked, not assumed
04
Ongoing refinement built in

FAQ

Yes, most engagements start with auditing an existing account rather than rebuilding from scratch.

It depends on your catalog and purchase frequency. We'll recommend a realistic set rather than building flows you don't need.

Yes, or we can work from your brand voice guidelines if you have an in-house writer.

Ready to get started?

Tell us about your store and we'll recommend the right next step.