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Google Ads & Performance Marketing

Ad spend that's actually accountable.

Search, Shopping and Performance Max campaigns with conversion tracking that tells you what's working, and what to turn off.

The problem

A lot of underperforming Google Ads accounts aren't badly built. They're running on broken or incomplete conversion tracking, so decisions get made on incomplete data.

Our approach

We fix tracking first, then build or restructure campaigns around it, so every optimization decision is based on data you can actually trust.

  • Conversion tracking audit and correction before any campaign changes
  • Search, Shopping and Performance Max campaign structure built around margin, not just clicks
  • Regular optimization based on account data, not a fixed monthly checklist
  • Clear, plain-language reporting on what spend is actually producing

What's included

Account audit

A full review of existing campaigns, tracking and spend efficiency.

Campaign setup

Search, Shopping and Performance Max structured around your margins.

Conversion tracking

GA4 and Google Ads conversion setup, verified, not just installed.

Bid & budget strategy

Allocation based on what's actually converting.

Ongoing optimization

Regular adjustments based on real account data.

Reporting

Plain-language monthly summaries, not just a dashboard link.

How we work

01

Audit

Review existing account structure, tracking and historical spend.

02

Fix tracking

Correct or rebuild conversion tracking before touching campaigns.

03

Build or restructure

Set up campaigns around verified data and real margins.

04

Optimize

Ongoing adjustments based on what the data actually shows.

Why Ecomvantage

01
Tracking fixed before spend decisions
02
Structured around margin, not just clicks
03
No guaranteed ROI promised
04
Reporting you can actually understand

FAQ

We manage campaigns directly, with your ad spend paid straight to Google. We don't mark up media spend.

Very common. We'll flag exactly what's broken and fix it before making any campaign changes, since decisions built on bad data waste money either way.

No, anyone guaranteeing a specific ROAS before seeing your account and margins isn't being realistic with you.

Ready to get started?

Tell us about your store and we'll recommend the right next step.